Change is the Only Constant

A new identity complete, with a new website, new logo design, and a presence on Facebook has been on the cards for some time now. Standing true to the universal truth, “Change is the only constant”, it was indeed time for change. A change in our corporate identity – a complete change. Change always starts with brainstorming and so did it at team DATAWISE. This time the task was much bigger as a new brand identity was also being designed.

Since we already had existing colors in our logo, we decided to continue using shades of them for some continuity of brand. Blue has always been associated with intelligence, stability, unity, and conservatism – something that we believe represents what we are perfectly. A combination of light and dark blues convey trust and truthfulness, and we believe that the new design signifies just that; and finally, a combination of these two colors represent fast, reliable, and professional.

For our website, we have gone for a completely new theme which consists of pebbles. The inspiration for this theme was the famous quote by Sir Isaac Newton “I know not how I may seem to others, but to myself I am but a small child wandering upon the vast shores of knowledge, every now and then finding a small bright pebble to content myself with.”

In our childhood, all of us loved to play with pebbles. I still remember when I used to visit beach as a kid, trying to collect as many pebbles as possible. I used to accumulate these pebbles, to collect to store and admire. Each pebble says , “ Hey, I am very unique in shape and size”. So here we are at DATAWISE, collecting all unique pebbles, to build treasures of knowledge and share it with all our customers. We continue to play, as children, with pebbles on the vast shores of knowledge and enjoying every moment of discovery.

So starts a new journey with an even stronger faith in destiny and a promise to ourselves to go beyond our thought and imagination.

We know that these are still our baby steps. We expect to receive a fair share of bouquets and brickbats; and we welcome both. Because as a baby we need to be guided, we too can develop only when we have the right feedback from all of you. And let us assure you that each of your comments will be taken up in right earnest.

Until next time. Ciao!


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